{"product_id":"the-gcs-bdr-sales-manual","title":"The GCS BDR Sales Manual","description":"\u003cp data-start=\"144\" data-end=\"362\"\u003eThe BDR Sales Manual is a practical, field-tested guide to outbound business development. It is designed to help new and early-career BDRs understand how modern sales outreach actually works in real-world environments.\u003c\/p\u003e\n\u003cp data-start=\"364\" data-end=\"651\"\u003eThe manual covers the core areas of outbound sales, including target list building, cold email structure, LinkedIn outreach, cold calling techniques, multi-channel sequencing, qualification and handover processes, and the mental approach required to handle rejection and stay consistent.\u003c\/p\u003e\n\u003cp data-start=\"653\" data-end=\"913\"\u003eIt is structured for both full read-through and module-by-module reference, with templates, examples, scripts, and checklists included throughout. The content is based on real outreach practices used in active client work, rather than theory or generic advice.\u003c\/p\u003e\n\u003cp data-start=\"915\" data-end=\"1013\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eDelivered as a downloadable PDF and updated annually as sales channels and buyer behaviour evolve.\u003c\/p\u003e","brand":"Gowers Consultancy Services","offers":[{"title":"Default Title","offer_id":53006400749904,"sku":null,"price":75.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0937\/5285\/2816\/files\/Screenshot_6.png?v=1779186100","url":"https:\/\/gowersgroup.com\/products\/the-gcs-bdr-sales-manual","provider":"Gowers Consultancy Services","version":"1.0","type":"link"}